Any competent digital marketer will tell you that building a presence on social media is crucial to success. But did you know that you can use these online profiles not only to generate exposure for your brand, but also to improve your site’s rankings on SERPs?
In SEO, this is called a social fortress. It’s a relatively simple but effective technique that could give your SEO efforts a much-needed boost. If you’re curious about this strategy and want to learn more about how you can use it to your advantage, read on!
But first, what exactly is a social fortress?
Cambridge Dictionary defines the word fortress as “a large, strong building or group of buildings that can be defended from attack.” And a social fortress is exactly that: it’s a fortified structure that serves as a foundation for your brand’s online presence and digital reputation.
In simpler terms, a social fortress is a collection of social properties for your brand. These properties may include:
- Facebook pages
- Twitter accounts
- Instagram profiles
- LinkedIn pages
- YouTube channels
- Google profiles
- Other social platforms
Social fortresses make use of the above-mentioned platforms to generate trust for your website. Why is this so effective? For one, the websites above are all high-authority pages, meaning both Google and internet end-users place a lot of trust in them.