Are you a marketer who’s currently designing a content campaign for a new product or service? Maybe you’re a freelance content creator working on your next affiliate campaign. Either way, you’re interested in getting your piece ranked high on search engines and social media alike.
Now, your content will rank high only when you write about topics prospects care about. And if you use the right keywords and key phrases that prospective customers type into the search box.
But here’s the problem. Finding the right topic and the right keywords is always tricky.
Writing about things that prospects couldn’t care less about and optimising your content for the wrong keywords can be extremely debilitating to your content creation and marketing efforts.
This is where a tool like WriterZen can help.
Designed to supercharge your content creation in minutes, WriterZen is becoming the poster boy for content creation tools available online.
With its extensive list of killer features and its super affordable prices, it definitely should become the go-to content creation tool for small and large businesses alike.
In this post, I’ll give you a detailed breakdown of what WriterZen is actually like and how it helps me in my workflow. Now you can decide if this tool should be in your marketing and content creation arsenal or not.
Let’s get started.
Introducing WriterZen: By Content Developers & For Content Developers
WriterZen is a smart content creation tool that has been designed to keep business owners, content creators, bloggers and social media marketers in mind. This all-inclusive tool boasts a wealth of features that can help make your content creation process more efficient.
WriterZen’s features can help you create content that is the most relevant to your audience. It can assist you in optimising your content for various publication channels and search engines, to increase your content visibility and reach.
By bringing together diverse facets of content creation onto one platform, WriterZen seeks to make your content development easier, less time consuming and more efficient.
Key Features Available on WriterZen
WriterZen offers numerous features, all of which reduce content creation efforts and mistakes. These features include:
The first thing you notice when you log into WriterZen, is how clean the dashboard looks and how easily accessible all tools are. Smack in the centre of the screen are the buttons for the three core features of WriterZen:
- Topic discovery
- Content creator
- Keyword explorer
Just click on your preferred feature and start working. You also see the major features listed for quick and easy access on the menu bar left-hand side of the screen.
On the top of the screen, you see the credits you have remaining to use your account. There’s also a Keyword List feature, where you can manage your most-used and best performing keywords. This can reduce the time and effort you spend on accessing keywords when creating your content.
The notification feature will help you stay up-to-date about any new software upgrades. You also have your Profile edit option on the right-hand top corner, for account management.
Another excellent element on WriterZen is the guidance it provides. Once you click on the feature of your choice, you will see one of these two options called “Guide Tour” or “Tips”.
Clicking on it will start the guidance feature, where you will receive prompts describing each tool available on the page. You can toggle between prompts by clicking on the “Back” or “Next” button.
The guides are always available at the bottom of the page for you to see. This guidance is available at all times and you can learn how to use the features you find difficult very easily through this.
When you have had a blog or social media account for a long time, you may reach a point where you start rehashing the same topics.
This can be quite boring and disengaging to your audience.
This is where the topic discovery feature really helps. It is a great feature, especially for content creators who struggle to create engaging content.
To try it out, I tested the topic discovery feature using the words “running shoes”. The feature identified and sifted through the top 100 URLs for that keyword.
It categorised content data into different segments/sections and it provided an extensive list of topic ideas.
As you can see from the screenshot above, WriterZen shows me topics I can write about on the left, Google Suggest Insights on the right, and Related Google Searches at the bottom.
Liked any topics, but don’t want to decide yet? That’s okay. Just add your favourites to your topics list by pressing the “+” button next to the topic. If you haven’t created a topic list yet, you will be prompted to do so. You can find the list in the Keyword List option at the top of the page.
The tool gives you the option of further filtering each topic segment by Questions, Prepositions & Comparisons. This gives you the freedom to provide a fresh spin on the same or similar topics.
Currently, the tool doesn’t allow you to expand on the Google Suggest and Related Google Searches results.
For the Google Suggest Insights, adding them into a list and do further research later on is fine. But the related Google Searches are unclickable, so I’ll have to open a new tab and run a new search to see if it’s something I might be interested to write on.
Not very intuitive just yet, but still good in providing topic suggestions.
I’ve feedback it to the team and they’re considering this in their next version update.
The next amazing feature is the Keyword Explorer. This is a godsend. I sometimes find it difficult to get valid keyword variations and this is where this feature helps.
You have two ways of using the keyword explorer feature. You can either enter the base keyword you want and search for related keywords. Or, you can paste the domain link of a competitor site and find well-performing keywords on their website.
The latter is a great way to create optimised content that is on par with the best performing websites out there.
I first checked for keywords for the topic “running shoes” and it pulled up a really meaty report filled with numerous keywords. There was also a list of best performing websites/posts which used keywords similar to what I had searched for.
Firstly, you’ll see the SERP overview with all your competitors, search volume, and CPC for that keyword.
Whatever data you see in the SERP overview is pulled from Ahrefs. I love this a lot as I rely on Ahrefs for my keyword research.
Getting data directly means that I won’t have to change much of my processes. Phew!
If you scroll down a little bit, you’ll see this next.
WriterZen will show you the different monthly search volumes and the trends for that keyword.
Search volume is currently pulled from Google, so the search volumes should be decently accurate.
Trends are embedded from Google Trends, so it’s definitely accurate.
On the left side, WriterZen shows you other keyword ideas related to “running shoes” and the total search volume of all the related keywords.
The best part about the Keyword explorer is the deep-dive information it offers.
The below screenshot are the other related keywords broken down into the total keywords, phrase match, having same terms, and also search for.
Exactly similar to how Ahrefs does it.
Here are a few other notable tools within Keyword Explorer:
Checking keywords by domain
I used a few domains related to running, to check if I get any different or additional features in the keyword explorer.
Turns out, WriterZen doesn’t check keywords by domain, rather they check that specific URL.
From that URL, WriterZen shows you the keywords that your competitors are ranking for so that you can steal their keywords.
I thought this was going to show me keywords my competitors are ranking for just like Ahrefs’ Site Explorer, but unfortunately it’s not there yet.
Keyword data filters
This feature allows you to check for the total number of related keywords available. You can also check which keywords are a phrasal match to what you have searched for.
You have the option of including or excluding other keywords in this search. You can see the CPC analysis and PPC competition level for each suggested keyword.
If you want to limit your search to high volume keywords, you can use the volume filter.
If you’re particular about how long a key phrase should be, you can specify the minimum & maximum word count too. The keyword data tool offers a “keyword trending” feature, where you can see which of the suggested keywords are trending at the moment.
Whatever it is, the filters provided by WriterZen is pretty well-thought-out and I like it a lot.
ESKP (Estimated Sales per Keyword Position)
A unique feature only available in WriterZen is the ESKP. The ESKP measures how profitable a specific cluster/selection of keywords are based on the keyword position it’s in.
What WriterZen does is that it takes the average CTR (provided by them or you can customise) for different positions on Google’s first page, then uses data you input such as your conversion rates (your own data), average revenue per conversion (your own data), and expected revenue that you want to earn per month.
With this, the report calculates how much traffic, sales, and shortfall/surplus these keywords will generate for you.
This feature is only useful if you have data on hand to give a more accurate prediction, but you can still use it to estimate if you’re a new site owner.
Plus, there’s a limitation to this feature.
The ESKP report assumes all these keywords are either in the Top 1, 3, 5, or 10 positions.
And we all know that your keywords won’t be in the same position.
I think it’ll be really difficult or even impossible to calculate this amount, but gives you the data you need to allocate your resources better.
Another option is keyword insights, where you can get detailed insights about specific keywords being used. Remember the Questions, Prepositions, & Comparisons option we received in the topic discovery feature?
Well. You can explore keywords in these categories in the keyword insights section.
This sub-feature helps you understand how you can use your chosen keyword in a specific type of topic. So nuanced is this feature, you can get specific key phrases that include particular numbers or words or letters. For example, “running shoes under $500”. Here the focus is on the word “Under”, the letter “U” and number “500”.
Search engines like Google rank your website based on commonly used words such as “under”, “affordable”, “used” etc.
It keeps a repository of adjectives under each letter of the alphabet and ranks websites based on how frequently we’ve used certain letters/words.
Similarly, search engines also keep track of common numbers that turn up in search results and rank your website based on the frequency of usage of those numbers.
Therefore, this feature will help you identify long-tail keywords for that quick and effective keyword targeting.
This is one of the most helpful tools I found under the Keyword Explorer list. I think it will help any content creator very smartly create material that will definitely rank highly on search engines.
We know that certain keywords have high traffic searches because they’re used so often. For example, “running shoes for men”.
If we want our content to be visible on the first few pages of the search engine, we need to find low-competition keywords.
But this also poses a problem. Since it’s a high traffic keyword, chances are many other shoe sales or running-related websites will have used the same keyword too.
The “Allintitle” feature helps you get the metrics on how often a particular keyword has been used on the web, in a meta title, or primary headline of a blog post or landing page.
So, let’s say you want to use “running shoes for men” in your website title. The Allintitle feature reflects the number 1,000,000 as the result.
What this means is that 1,000,000 other articles online have used the keyword “running shoes for men” in their meta title or post header.
You’ll need to optimise your content in such a way, as to be able to compete with these 1,000,000 articles and rank higher than them.
That’s a LOT of competition!
This allintitle metric can help you smartly choose keywords that don’t have as much competition. It helps you decide which keywords are worth competing on and which aren’t.
This is where the associated Keyword Golden Ratio (KGR) feature of WriterZen comes in. The KGR tells you the ratio of the allintitle keyword in comparison to the total monthly search volume for that keyword.
Traditionally, your KGR should be low (experts say under 25) and the calculation is limited to 250 search volume. This is because, even if the number of articles covering the same/similar topic are high, the number of articles using that particular keyword in their title is low.
Because of this, you can compete on that lesser-used keyword and be found by your bespoke target market much faster.
WriterZen took the KGR formula to a different level.
Because the traditional KGR is limited to 250 search volume, it’s not applicable to a lot of keywords.
With their data scientists, they created a formula so that KGR can be calculated with search volumes much larger than that.
Don’t ask me how they did it, maths wasn’t my strongest subject.
From the screenshot above, you can sort the KGR (Golden Score) or allintitle in ascending order so you can see the lowest competition keywords.
I personally sort by allintitle and go for keywords with little to no competition for my blogs.
But if you have a high DR site, the Golden Score should prove more effective.
If the KGR scores aren’t amazing enough, what takes WriterZen to the next level is its filters for the Golden Score.
You can use their Golden Filter to filter your keywords based on its Ranking Probability on different pages on Google.
If you look at the above screenshot, there are 16 keywords with 100 search volume that’s easy for me to go after to be in the top 10 positions.
As you scroll the filter, you’ll get more keywords to choose from based on the chances of your ranking.
I don’t need to spend time choosing keywords, WriterZen just did it for me.
And if you’re looking for keywords that have high potential value based on the search volumes and allintitle results, there’s another filter for it.
The Potential Value filter. This filter takes into consideration keywords with higher allintitle results but is compensated by higher search volumes.
It’s for teams who have SEO resources to target more difficult (and rewarding) keywords.
Despite the Golden Score being amazing, I find that there’s an issue with this feature.
Currently, WriterZen uses quotes in their allintitle results.
For example, if the keyword is “best outdoor plants Singapore”, using quotes will exclude title tags such as “best outdoor plants in Singapore” and “7 best outdoor plants for sunny Singapore”.
As you can tell, these 2 title tags are still relevant and should still be considered as competition. Furthermore, a lot of publishers are focusing on CTRs in the SERP so these title tags will always be changing (while including “best” “outdoor” “plants” and “Singapore”. So not having quotes can be better.
Of course both ways have their own limitations, so having a bigger picture with the SERP overview with title tags + metrics from Ahrefs would allow users to make a more informed decision on the competition levels for each keyword.
Like if you use Ahrefs’ keyword explorer and click on Terms Match, Questions, and Also Rank For (which is similar to what WZ is doing), you have the option to click “SERP” and Ahrefs will open the SERP overview and data for that keyword without opening a new page.
This allows me to explore more keywords and select those that I think I have a chance of ranking. If included with the KGR & allintitle data, it will be even more powerful.
I mean… just a suggestion. Or they could include both with and without quotes so people like me can dive in deeper if I want to.
Another unique feature to WriterZen.
Since keywords come in so many variations, it can be very difficult and time consuming to search through the entire list of keywords suggested in the Keyword Explorer.
If you’re looking for a specific type of keywords, then head on to the Keywords Cluster tool. Search for the cluster that matches your requirement the closest.
From my “best running shoes for men” search, WriterZen clusters these keywords based on keywords with similar search intent.
Then I can dive into each cluster to check what type of keywords turn up there. You even get a breakdown of the usage volume for each keyword within each cluster.
WriterZen defines similar by having 5 similar results on the first page of Google for each keyword.
Keyword Importer & Exporter
WriterZen also allows you to import and export keywords onto the platform. The keyword importer feature is available in the left-hand side menu bar.
Once you click on the “Import Keyword” option, you can easily create your project and import any keyword list from external sources.
For example, a stored word document on your computer you exported from another keyword tool. You will be able to integrate this new list into your keyword explorer list.
The best part?
The imported keywords will also be analysed by WriterZen, and you’ll get to see all of the metrics on the platform.
WriterZen has a keyword exporter feature too. All you need to do is select the keywords you want to export. You can choose a .xls or .csv format for the files and the list will be automatically downloaded into your computer.
This exported file will contain all of the key metrics that are displayed on WriterZen.
I personally found the export keywords feature really helpful in collaborating with my team for my blog campaign.
Topic Discovery and Keyword Explorer aside, another key element of WriterZen is the Content Creator feature.
This feature is great for having a transparent, well defined and efficient process for content creation. You can bring your topic search and keyword research together to start developing optimised content.
You’ll be prompted to create a project and title it. Once your project is ready, you’ll be taken to the content outline page to create the skeletal structure.
One of the best elements right off the bat, is the Google NLP.
WriterZen has integrated the natural language processing feature into the platform.
This equips you to write content that is fine-tuned to specific search intents and optimised to appear high in search results.
This will certainly increase your site traffic.
The content creator comes with an outline template with sections to write different parts of your content. For example, title, post description, body, conclusion etc.
The content creator allows you to paste your closest competitor’s website onto the platform. As you create your content, the creator will compare your content with that of your competitors.
It will then offer ideas and advice on how you can improve the quality of your work. For example, if your word count is less than your competitors, it will inform you about it, so you can fix it.
Or if your headline is not optimised enough, it will prompt you to add your primary keyword.
The content creator also advises you about the number of headers you need to have for your target word count and how many paragraphs are ideal.
You are also suggested the ideal number of images for your piece. The creator also merges your keyword explorer report here and suggests what keywords you can use.
There is also an in-built editor for you to use, to directly write your article in or format it. It functions similar to MS Word and you can insert tables, add bullets, and paste graphs too.
One of the best features of this editor is that you have a keyword count checker on the right-hand side.
So, let’s say the creator has deemed it necessary for your article to have the keyword “running shoes for marathon” 5 times.
It will calculate how many times you’ve used the keyword and signal you if the usage is not correct.
However, I think their Content Creator feature is still in the early stages and not yet comparable to other tools in the market.
I personally use Frase.io for my content creation and content optimisation. It’s better at what it does, more focused, and more matured as compared to WriterZen.
The final noteworthy feature – which is a bonus to be honest – is the plagiarism checker. It can help you figure out what part – if any – of your content is too similar to another website’s.
To check how effective and accurate this feature is, I copied 2 sentences from AFC Dallas’s post titled “How to Prevent Ankle Pain While Running?”. Plus, I wrote a short section of my own to supplement those 2 lines.
I was really happy with the results. The plagiarism checker was not only able to identify which lines had been copied (the lines underlined in red).
But it also pulled up the AFC Dallas article from where I sourced those lines. The rest of the original content was deemed authentic and my own. Suffice to say, this feature works very well.
The best part about this plagiarism checker is that you can actually visit the website from which it has been flagged.
So you can read through that content and make sure you avoid writing anything that sounds too similar to the other post.
You can also share your plagiarism report by exporting it. This is great if you need to prove article authenticity to your clients.
WriterZen Pricing Packages
WriterZen offers three distinct pricing packages to customers. I’ve listed the yearly and monthly subscription plans here, so you can see the differences and decide what is ideal for you.
The thing I really liked about WriterZen is that the company does not limit the number of features per subscription.
All packages, irrespective of the level, can use all the features and tools on the platform.
The only difference between the packages is how much you can work on a single day, through your package.
For example, in the basic package, you can look up to 50 keywords and 50 topics in a day, while both of these increase to 75 in standard and 150 in advanced.
Similarly, when it comes to the plagiarism checker, you can check up to 25000 (basic), 40000 (standard) and 100000 (advanced).
I’m lucky enough to grab the lifetime deal on Appsumo for only $69. But even the monthly subscriptions are pretty damn worth the price paid.
Free 7 days trial
But you don’t have to purchase WriterZen to use any of its features. I received a 7-days trial period, after which I purchased the package of my choice, because I liked the application so much.
Here’s some more great news (well, it certainly was for me). So, you use “credits” to pay for any subscription upgrades that you do.
Apart from purchasing the credits, you can also earn free credits. Once you log into your free trial, you can find the instructions to earn the free credits on the top right-hand side corner of the page.
So, how does WriterZen fare against other content creation tools?
Well, I like it. A lot. And I do recommend that you give this tool a chance. It will transform your content creation process – especially the keyword selection process – tremendously.
WriterZen says that they are moving towards being a content creation tool, as seen where they’re managing everything from keyword research to content optimisation.
Out of all the features they have, I like them as a keyword research tool best. They have something unique here that other tools are not doing, and if they develop this quickly I believe they can increase their user base quickly.
Some of the other things that I really liked about WriterZen are:
- Accessibility – The platform is very accessible in that, you don’t need to dig around for features. You’ll find everything located conveniently on the dashboard.
- Credit management – The platform gives us transparent visibility into credits we have. We can keep track of our credits and top up credits when we are low. Plus, there are ways to get free credits as well.
- Topic versatility – The sheer number of topics I was able to generate from this tool was astounding. I received so many variations in topics and I haven’t worked with other content creation platforms that do topic curation this well.
- English support – WriterZen supports English language spellings for different English-speaking countries, such as the US, UK, Australia, Canada etc.
- Plagiarism checker – I was pleasantly surprised by the accuracy of the plagiarism checking tool on the platform. It can help you navigate issues of accidentally copying content or even self-plagiarizing your own works. I’d probably stop using Copyscape since I have this.
What could have been better?
WriterZen’s content creator sometimes provides unrelated keyword suggestions while writing. Additionally, the platform does not provide any information about the best backlinks to add when creating content.
Since links are an important component for search engine ranking, the absence of this feature may dilute the SEO strength of your article.
This is another reason why I prefer to use Frase for my content creation and optimisation.
One more thing I feel could have made this platform perfect, was multi-language support. At the moment, English is the only supported language.
But with businesses and content creation going global, we can benefit from multi-language creation options.
Apart from these, I’ve already mentioned some more drawbacks within each section of this post itself.
Don’t wanna repeat myself too much.
These are not deal-breaker issues, because they’re something that WriterZen can address with a few updates in the future.
WriterZen Reviews by Users
“A solid content research application. WriterZen has a clean UI and is easy to navigate. Its three main tools: content creator, keyword explorer, and topic discovery do exactly what you would expect of them. This is a great application for anyone looking to get insights into topics that can perform well.”
– Brandon S. President (Consumer Services)
“It does have one of the best keyword research tools (including clusters). You will be able to do efficient keyword research and identify other keyword opportunities that you can make use of. Another thing is, even though they are startups, they are willing to work out more features and updates. I have used a similar category of tools namely postpace and outranking. The other tools can’t come close to what WriterZen does in the Keyword Research part.”
– Ruhani R (Chief of Product Information Technology and Services)
“Lots of potential for WriterZen. I like how clean the UI is. It’s obvious that a lot of thought was put into it, which makes it easy to use.”
– Jonathan N (Marketing and Advertising)
“Take your content writing workflow into next level. I primarily use WriterZen for keyword research. Its Keyword Golden Ratio (KGR) was the most impactful feature that caused me to buy this product in the first place. Since, then I have loved how WriterZen eases everything in the dashboard from topic discovery, keyword research, and plagiarism checker. I have not used the Content Creator much compared with other tools because I use WordPress and some plugins for it. Overall, if you want to find low competitive keywords for your content marketing campaigns, WriterZen got what you need!”
– Chamal R (Self-employed)
Considering the amazing features it offers, plus the affordable prices and option to earn free credits, I think WriterZen is definitely worth the investment.
If you don’t already have a content creation and SEO optimisation tool, getting WriterZen is a no-brainer as you get this feature + a keyword research tool.
However, WriterZen’s keyword research tool is a gem by itself. With the Golden Score, allintitle, and keyword clusters, WriterZen puts itself ahead of many keyword research tools available in the market.
With data extracted from Google and Ahrefs, it’s an almost perfect replacement for my current keyword research tools.
I’m waiting for it to develop further based on what was mentioned above before I can consider cancelling my Ahrefs subscription (I don’t do link building).
Grab your WriterZen trial: